Privacy policy
Last updated: April 8, 2026
1. Information we collect
Marketing Built by Aleck ("we," "our," or "us") collects the following information when you interact with our website or services:
- Personal information: Name, email address, phone number, and business name provided through our contact forms.
- Usage data: Pages visited, time spent on site, referring URLs, browser type, and device information collected automatically via cookies and analytics tools.
- Communication data: Records of email, SMS, and phone communications between you and our team.
2. How we use your information
We use the information we collect to:
- Provide, maintain, and improve our marketing services
- Respond to your inquiries and deliver requested audits or reports
- Send you service-related communications, updates, and marketing messages
- Analyze website usage to improve user experience
- Comply with legal obligations
3. SMS, MMS, and text messaging communications
By providing your phone number and submitting any form on this website, you provide your express written consent to receive recurring automated SMS, MMS, and text messages from Marketing Built by Aleck, including but not limited to:
- Appointment confirmations, reminders, and follow-ups
- Service updates and notifications
- Marketing and promotional messages
- Review requests
- Missed-call text-back messages
Message frequency varies. You may receive up to 10 messages per month depending on your interactions with our services.
Message and data rates may apply. Your carrier's standard messaging rates apply. Marketing Built by Aleck is not responsible for any charges from your mobile carrier.
Opt-out
You can opt out of SMS messages at any time by replying STOP to any message you receive from us. After opting out, you will receive one final confirmation message and no further texts will be sent unless you re-consent.
Help
For help with SMS messaging, reply HELP to any message or contact us at hello@builtbyaleck.com.
Supported carriers
Messages are delivered via major US carriers including AT&T, Verizon, T-Mobile, Sprint, and others. Carriers are not liable for delayed or undelivered messages.
No mobile information sharing
We do not sell, rent, loan, trade, lease, or otherwise transfer for profit any phone numbers or personal information collected through SMS opt-in to any third party. Your mobile information will never be shared with third parties or affiliates for marketing or promotional purposes. All information collected as part of the SMS consent process will only be used to provide the services you have requested.
Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the Text Message services.
TCPA compliance
Our SMS communications are sent in compliance with the Telephone Consumer Protection Act (TCPA). By opting in, you acknowledge that your consent is not a condition of purchase of any goods or services. You may revoke consent at any time.
4. Email communications
By providing your email address, you consent to receive email communications including service updates, marketing offers, and newsletters. You can opt out at any time by clicking the unsubscribe link in any email. Unsubscribe requests are processed within 10 business days.
5. Third-party services and data processors
We use the following third-party services to operate our business and deliver communications:
- GoHighLevel / Lead Connector: CRM, marketing automation, appointment scheduling, and communication platform (SMS, email, voice). Lead Connector is powered by Twilio's messaging infrastructure.
- Twilio: Cloud communications platform that processes SMS, MMS, and voice communications on our behalf as a sub-processor through Lead Connector.
- Google Analytics: Website traffic analysis and user behavior tracking
- Netlify: Website hosting and deployment
These providers act as data processors on our behalf and process your personal information only as necessary to provide their services. Each provider maintains their own privacy policies and security standards. We ensure that all third-party providers meet appropriate data protection standards.
We do not sell your personal information to any third party. Information is shared with third-party processors only as necessary to deliver the services you have requested.
6. Data retention
We retain your personal information for as long as necessary to provide our services or as required by law. You may request deletion of your data at any time by contacting us.
7. Your rights
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications at any time
- Lodge a complaint with a data protection authority
8. Cookies
Our website uses cookies and similar technologies to analyze traffic and improve your experience. You can control cookie settings through your browser preferences.
9. Children's privacy
Our services are not directed to individuals under 18. We do not knowingly collect personal information from children.
10. Changes to this policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date.
11. Contact us
If you have questions about this privacy policy or your personal data, contact us at:
Marketing Built by Aleck
Foley, Alabama
Email: hello@builtbyaleck.com